AI Tokens Explained - What They Are and Why They Matter


Zen van Riel - Senior AI Engineer

Zen van Riel - Senior AI Engineer

Senior AI Engineer & Teacher

As an expert in Artificial Intelligence, specializing in LLMs, I love to teach others AI engineering best practices. With real experience in the field working at big tech, I aim to teach you how to be successful with AI from concept to production. My blog posts are generated from my own video content which is referenced at the end of the post.

When implementing AI solutions, you’ll quickly encounter the concept of “tokens” - a term that’s fundamental to how language models work but often confusing for newcomers. As I mention in my AI roadmap, understanding tokens is an essential part of AI fundamentals. Let’s break down what tokens are and why they matter for practical AI implementation.

What Are AI Tokens?

Tokens are the basic units that language models process. Think of them as the pieces the AI uses to understand and generate text. They’re not exactly words - they’re chunks of text that might be:

  • Complete words (“hello”, “world”)
  • Parts of words (“un” + “usual”)
  • Punctuation (”!”, ”?”)
  • Spaces between words
  • Special characters

For English text, a rough estimation is that one token equals about 4 characters or 3/4 of a word on average. This varies widely across languages and content types.

Why Tokens Matter for AI Implementation

Understanding tokens affects several practical aspects of AI implementation:

Cost Management: Most AI services charge based on token usage, making token count directly tied to implementation costs.

Context Limitations: All models have maximum token limits for their context windows, constraining how much information you can process at once.

Response Time: More tokens generally mean longer processing times, affecting user experience in interactive applications.

Implementation Design: Efficient token usage often requires specific design patterns in your AI solutions.

These factors make token understanding essential for effective AI engineering.

Tokens and Context Windows

The concept of “context window” is directly tied to tokens:

  • The context window is the maximum number of tokens a model can consider at once
  • This includes both your input and the model’s generated output
  • Exceeding this limit results in lost information or failed requests
  • Different models have different context limits (from a few thousand to over a million tokens)

These limitations directly influence how you structure your AI implementations, particularly for applications working with longer content.

How Different Models Handle Tokens

Token processing varies across models:

GPT Models use a tokenizer that breaks text into common sequences, focusing on efficiency for English but often splitting non-English words into smaller pieces.

Claude Models use their own tokenization approach with different characteristics for various languages and content types.

Open Source Models like Llama or Mistral may use different tokenizers, affecting how they process the same text.

These differences can impact implementation decisions, especially for multilingual applications or specialized content domains.

Token Optimization Strategies

Several approaches can improve token efficiency in your AI implementations:

Prompt Engineering: Crafting concise prompts that achieve the same results with fewer tokens.

Chunking: Breaking large documents into smaller pieces that fit within context windows.

Summarization: Using AI to create condensed versions of content before deeper processing.

Selective Context: Including only the most relevant information rather than entire documents.

Compression Techniques: Using specialized methods to reduce token usage while preserving meaning.

These optimization approaches often make the difference between viable and impractical AI implementations.

Calculating and Managing Token Usage

Practical token management includes:

Tokenizer Tools: Using tokenization libraries to accurately count tokens before sending requests.

Budget Allocation: Dividing token budgets between input context and output generation based on application needs.

Usage Monitoring: Tracking token consumption to identify optimization opportunities.

Cost Forecasting: Estimating token usage to predict implementation costs at scale.

These management practices help create efficient, cost-effective AI implementations.

Tokens in Real-World Implementation

Consider these practical examples:

  • A 20-page PDF document might contain 10,000+ tokens, exceeding the context windows of many models
  • A typical email might consume 500-1,000 tokens
  • A comprehensive prompt with examples could use 1,000+ tokens before any user input
  • A lengthy conversation history could quickly accumulate thousands of tokens

Understanding these practical realities helps you design implementations that work reliably within token constraints.

While tokens might seem like a technical detail, they fundamentally shape what’s possible with language models. Effective AI implementation requires understanding how tokens work, how to manage them efficiently, and how to design applications that operate effectively within token constraints.

Want to learn more about practical AI implementation with efficient token usage? Join our AI Engineering community where we share real-world approaches to building AI solutions that deliver value while managing technical constraints like token usage.