Why I Built an AI Engineering Community Instead of Just Creating Courses


Zen van Riel - Senior AI Engineer

Zen van Riel - Senior AI Engineer

Senior AI Engineer & Teacher

As an expert in Artificial Intelligence, specializing in LLMs, I love to teach others AI engineering best practices. With real experience in the field working at big tech, I aim to teach you how to be successful with AI from concept to production. My blog posts are generated from my own video content which is referenced at the end of the post.

When I decided to share my AI engineering knowledge after becoming a senior engineer at a big tech company, I deliberately created a community rather than just courses. This decision wasn’t random—it came from my own journey where I condensed what should have been a 10-year career into just four years. What made that acceleration possible wasn’t just learning materials, but having a support network and focusing relentlessly on implementation rather than theory. I wanted to recreate that environment for others.

Beyond One-Way Learning

Traditional courses create a fundamental limitation:

  • They present information but provide no support when you get stuck (I’ve experienced this frustration firsthand)
  • They become outdated as technology rapidly evolves (a massive problem in the AI space)
  • They lack the collaborative element that accelerates learning (which was crucial to my own growth)
  • They often focus on theory rather than implementation (while companies desperately need implementation skills)

These limitations motivated me to create something fundamentally different. Working daily with AI systems in production at scale has shown me what skills really matter, and traditional courses simply don’t deliver on these needs.

The Community Advantage

The AI Native Engineer community provides critical elements courses cannot:

  • Direct mentorship when you encounter implementation challenges (as a senior engineer, I regularly guide members through real-world problems)
  • Updated content based on evolving implementation techniques (I’m actively building AI solutions in production, sharing what I learn in real-time)
  • Networking with practitioners at various career stages (from beginners to industry experts with 100+ members and growing)
  • Collaborative problem-solving for complex implementation issues (mimicking how actual engineering teams function)

This environment reproduces the exact conditions that accelerated my own career from self-taught programmer to big tech senior engineer in record time.

Breaking Limiting Beliefs

A key community function is eliminating the self-imposed limitations that slow career progress:

  • Replacing “I’m not ready for an AI role” with confident capability (I felt this initially, before landing my first tech role)
  • Transforming “I can’t earn six figures” into understanding your true value (I nearly tripled my income since starting by proving my solutions’ business impact)
  • Converting “I can’t learn this in six months” into rapid skill development (I learned how to build production-ready AI systems while studying full-time)

These mindset shifts occur naturally when surrounded by others successfully following the same path. I’ve seen community members make these same transformations repeatedly.

Implementation Skills That Last

The community focuses on enduring implementation capabilities rather than fleeting technologies:

  • Building complete systems from concept to production (my exact roadmap for AI solutions)
  • Creating solutions with measurable business impact (how I measure value in my own engineering work)
  • Developing practical experience with production-grade systems (not just tutorials or toy examples)
  • Mastering implementation patterns that work across models (the toolkit I use daily with technologies like RAG, prompt engineering, and cloud model integration)

These foundational skills remain valuable regardless of which AI models dominate the landscape—something I’ve proven throughout my own career progression.

Want to experience the benefits of an implementation-focused learning community? Join the AI Engineering community where I provide direct mentorship based on my experience building AI solutions at scale, continuously updated implementation guidance reflecting the latest best practices I use in my work, and a collaborative environment focused on building the same kinds of real-world AI systems that advanced my career so rapidly.